The $500B problem

How Showrooming impacts the retail environment

The $500B problem

The impact of Showrooming on retail

Showrooming: the practice of visiting a shop or shops in order to examine a product before buying it online at a lower price

Wholesalers feel the impact of reduced store traffic, increased competition, and cost cutting by retailers (e.g. reduced staff)

Retailers must improve revenue, drive down costs, and appease investors

Add to this...the modern customer

BOOK STORES
BOOK STORES

How much is Showrooming costing you?

(click on your sector below)

 

APPLIANCES
APPLIANCES
BABY
ELECTRONICS
GROUP TOURS
TOYS
APPAREL
BEAUTY

Let's take back control....click here

 

How much is Showrooming costing you?

(check your sector below)

APPLIANCES: $11B

BABY: $3B

ELECTRONICS: $58B

TOYS: $14B

BEAUTY: $34B

APPAREL: $147B

The impact of Showrooming

 

US Retailers lose $500B each year due to Showrooming.

More than 90% of smartphone users use their smartphones while in a retail store (price matching, searching for online reviews, seeking additional product information etc.).

92% of Showrooming in the US is completed via Amazon.

Showrooming activity levels are similar throughout the West (US, Australia, UK).

The data on this page is supplied by a number of companies including (but not limited to) Forbes, Statista, CFI Group, and Deloitte. Please note that data is limited and some figures listed demonstrate the potential impact of Showrooming by sector, not necessarily the actual impact. For example 43% of shoppers "Showroom" Toys but that doesn't necessarily mean these shoppers bought the product elsewhere.The potential impact is $14B, however, actual impact is unknown. For a full list of sources please email info@tapmedia.com.au.